TIMELINE
January 2023 - 2024
(1 Year)
TOOLS
SERVICES
Social Media
Video Editing
Content Creation
Content Strategy
Graphic Design
SEO
Brand Strategy
Copy Writing
Testimonial
"Before connecting with Brian, my small business where I sold cat themed apparel on Etsy, was struggling to get purchases and followers on social media. Despite my efforts, my store wasn't going as I expected. Then I found Brian, and with his expertise and guidance, my business witnessed a remarkable transformation! Brian not only helped me gain a significant following across various social media platforms but also provided valuable insights on optimizing my Etsy store for better visibility and sales. Thanks to his strategic approach, I've seen a substantial increase in purchases and overall engagement. Working with Brian has been a game-changer for my business, and I couldn't be more grateful for his assistance."
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- Maddison (Pet Luv)
The Problem
When Pet Luv Shop first contacted Brian, their Etsy store struggled with limited traffic and it lacked a defined social media presence. With an unclear path forward, Pet Luv needed a digital marketing agency to maximize its online sales potential through social media management to help build their Instagram presence and an effective promotional strategy to drive traffic to their Etsy shop.
The Solution
Brian implemented an integrated Instagram and social commerce strategy for Pet Luv Shop- advising on the brand’s visual content style, content creation, personas, strategic hashtag use, caption messaging to drive profile visits and site clicks, and incorporating shop features. Brian also managed campaign monitoring, analytics, creative optimization, and community engagement.
Results
Etsy Performance:
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16 sales and 14 orders (30 days)
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2,400 visits (30 days)
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Instagram Growth:
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27.9K engaged followers (623% increase)
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159 pieces of content
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27.4M organic reach
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Engagement & Traffic
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4.4M interactions
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138K profile visits
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1,513 link taps
Conclusion
Through dedicated management of Pet Luv's Instagram account and product promotion strategy, Brian enabled transformative first year growth, catalyzing major gains across business metrics from traffic to product sales. This underscores Brian’s proficiency in unlocking social commerce success for emerging ecommerce brands.