TIMELINE
September 2023
(2 weeks)
TOOLS
SERVICES
Web Design
Web Development
Web Maintenance
Brand Design
Graphic Design
SEO
Logo Design
Business Card
Summary
Seba and Sons, a leading residential concrete leveling service based in Toronto, Canada, had garnered a strong reputation within the construction industry. However, the company faced a critical challenge—while it enjoyed popularity offline, it lacked a digital presence and struggled to be found on platforms like Google. Recognizing the need for a comprehensive marketing strategy, Seba and Sons sought to revamp its brand and establish a robust online presence.
Testimonial
"When I first looked at Brian’s work, I immediately admired the uniqueness of it. He is very artistic and creative. I hired him as the Website Designer at TEA and have not looked back since. He was absolutely the best fit for that role. We did not have an active and running website for months prior to Brian’s work on our team. Which was a big issue, as a website was crucial for our association. Brian’s hard work and dedication to building our website was extraordinary. Exactly what I envisioned, Brian made work. He was fast with changes, took feedback like a champ and was willing to learn. Besides that, Brian is very knowledgeable in what he does. I have appreciated my time working with Brian and will forever continue being a supporter of his work. I could not recommend him more!"
- Mika (TEA President)
The Problem
Despite being a well-known name in the construction sector, Seba and Sons faced the challenge of limited brand visibility in the digital realm. The absence of an online presence hindered their growth potential, especially in reaching a broader audience and becoming a household name. The company required a strategic approach to branding and digital marketing to elevate its standing in the industry.
The Solution
To address Seba and Sons' challenges, a multi-faceted solution was devised:
Brand Redesign:
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Developed a distinctive and recognizable brand identity, including a new logo in alignment with the company's brand colors.
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Emphasized the importance of consistent branding across all materials to enhance brand recall.
Offline Marketing Materials:
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Designed professional business cards and branded merchandise like shirts to facilitate word-of-mouth marketing.
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Leveraged the company's existing reputation in the construction sector to create tangible marketing materials that enhanced credibility.
Online Presence Building:
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Crafted a visually appealing and SEO-optimized website to serve as the digital storefront for Seba and Sons.
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Established a Google My Business account to enhance local search visibility and encourage customer reviews.
Results
The implementation of the comprehensive marketing strategy yielded significant results:
Increased Brand Recognition:
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Seba and Sons experienced a notable boost in brand recognition both within the industry and among potential clients.
Improved Online Visibility:
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The new website and Google My Business presence ensured that Seba and Sons became easily discoverable online, capturing a wider audience.
Enhanced Professional Image:
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The cohesive branding across online and offline materials contributed to a more professional and trustworthy image, positively influencing client perceptions.
Business Growth:
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The combined efforts in branding and digital marketing facilitated the company's next phase of growth, leading to increased client conversions and overall business success.
Conclusion
Seba and Sons' journey exemplifies the transformative power of a well-executed digital marketing and branding strategy. By strategically combining online and offline elements, the company not only expanded its reach but also solidified its position as a prominent player in the construction industry. The case of Seba and Sons serves as a testament to the importance of a holistic approach to marketing in the digital age.