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TIMELINE

January 2023 - March 2023

(3 Months)

TOOLS

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SERVICES

Web Design

Web Development

Web Maintenance

Graphic Design

SEO

Video Editng

Content Creation

Summary

The Toronto Entrepreneurship Association (TEA), a dynamic club at Toronto Metropolitan University (TMU), embarked on a mission to revamp its online presence. The goal was to create a website that not only served as an informational hub for students but also encapsulated TEA's brand values and showcased their team and partners. Additionally, the association sought assistance with videography and video editing for engaging social media content.

Testimonial

"When I first looked at Brian’s work, I immediately admired the uniqueness of it. He is very artistic and creative. I hired him as the Website Designer at TEA and have not looked back since. He was absolutely the best fit for that role. We did not have an active and running website for months prior to Brian’s work on our team. Which was a big issue, as a website was crucial for our association. Brian’s hard work and dedication to building our website was extraordinary. Exactly what I envisioned, Brian made work. He was fast with changes, took feedback like a champ and was willing to learn. Besides that, Brian is very knowledgeable in what he does. I have appreciated my time working with Brian and will forever continue being a supporter of his work. I could not recommend him more!"

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- Mika (TEA President)

The Problem

The problem TEA was facing was having no website that integrated their brand and their values as a club. This website needed to include pages showcasing their partners and the clubs team, a contact page that is easy to navigate and that includes the location of the association, and finally an events page that showcases upcoming events that lists location/description of the events and can be easily edited. Additionally, the club also needed video content for their social media pages from their events.

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The Solution

The solution involved crafting a vibrant 6-page website that seamlessly integrated TEA's brand aesthetic and values. Key features included:

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  1. Mission and Values Integration:

    • The website prominently featured TEA's mission, values, and partners, providing a comprehensive overview of the association's identity.

  2. Engaging Landing Page:

    • A captivating landing page celebrated TEA's Toronto roots, creating an immediate connection with visitors. A self-updating social media feed added dynamism.

  3. Organized Team Showcase:

    • The "Our Team" page was organized by departments, catering to the club's preferences for segregation.

  4. Dynamic Events Page:

    • An events page facilitated easy updates, displaying event details, descriptions, dates, locations, and photos. A user-friendly calendar enhanced accessibility.

  5. Partnerships Page:

    • An exclusive page showcased TEA's partners, promoting existing collaborations and enticing new partnerships.

  6. Comprehensive Contact Page:

    • The contact page included vital information, such as email, address, social media links, and an in-site contact form. A map with directions ensured ease of access.

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Additionally, videography and editing work produced one event video and three interviews, enriching TEA's social media content.

Results

The implementation of the revamped website and enriched social media content yielded significant results for TEA:

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  1. Increased Engagement:

    • The vibrant and user-friendly website led to increased engagement among students, prospective partners, and the wider TMU community.

  2. Enhanced Brand Visibility:

    • TEA's brand values were effectively communicated through the website's design, contributing to a stronger and more recognizable brand presence on campus.

  3. Improved Accessibility:

    • The events page, with its dynamic features and user-friendly calendar, made it easier for students to stay informed about upcoming activities, boosting event participation.

  4. Successful Partnerships:

    • The dedicated partnerships page not only showcased existing collaborations but also attracted new companies interested in partnering with TEA.

  5. Dynamic Social Media Presence:

    • The professionally crafted event videos and interviews enhanced TEA's social media presence, garnering attention and interest from the student body.

Conclusion

In summary, the collaboration with TEA resulted in a dynamic website that significantly improved engagement and brand visibility. The user-friendly design, enriched content, and strategic features, such as the partnerships page and dynamic social media updates, successfully addressed initial challenges. TEA now stands as a vibrant hub for entrepreneurship opportunities at TMU, with increased student interaction, successful partnerships, and a compelling online presence. This project exemplifies the transformative impact of strategic digital enhancements in achieving organizational goals. The TEA-TMU partnership is poised for continued success and growth.

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