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TIMELINE

January 2023

(2 Weeks)

TOOLS

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SERVICES

Web Design

Web Development

Logo Design

Business Cards

Brand Design

SEO

Photo Editing

Graphic Design

Summary

Tekton, a Toronto-based landscape company specializing in stone, wood, and metal work, sought to establish a robust online presence and develop a comprehensive set of marketing materials. The project encompassed logo creation, website development, business card design, company uniforms, and a digital email marketing strategy.

Testimonial

"Working with Brian was such a pleasurable experience, he both worked closely with me throughout each step of the process making sure that the vision I wanted was executed properly, and he took charge in areas I didn’t have the best expertise in. It was a seamless experience throughout every part of the process. He offered both creativity, and data backed solutions to help me showcase my work and find new clients. Since Brian’s initiatives in my company, we’ve gained several new projects, and were able to have one platform to send all of my clients to. I recommend Brian’s services to anyone who is interested!"

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- Philippe (Tekton CEO)

The Problem

Tekton faced a twofold challenge - a lack of online visibility and insufficient promotional material to articulate its 15 years of exceptional craftsmanship. Additionally, as a relatively new entrant in the contracting realm, Tekton required a robust brand identity and digital marketing strategy to position itself as a leader, attract clients, and foster industry credibility.

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The Solution

Collaborating closely with Tekton's visionary team, we devised a meticulous strategy:

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  1. Brand Creation:

    • Conducted a thorough brand analysis leading to the creation of a distinctive logo, aligning seamlessly with Tekton's core values and craftsmanship ethos.

  2. Website Development:

    • Crafted a sleek, responsive website with a user-centric design, featuring:

      • Captivating landing pages, reflecting the essence of Tekton's Toronto roots.

      • An informative 'About' section articulating the company's mission and client-centric approach.

      • A project showcase segment highlighting the intricacies of Tekton’s stone, wood, and metal work.

      • A streamlined contact page, facilitating efficient communication and project inquiries.

  3. Strategic Marketing Initiatives:

    • Designed impactful business cards and uniforms to elevate Tekton's word-of-mouth marketing efforts, ensuring every interaction left a lasting impression.

    • Executed a targeted digital flyer and email campaign, tailored to attract partnerships and clients in the landscaping and floristry sectors, showcasing Tekton's specialized metal contract work.

Results

The implementation of the comprehensive marketing strategy yielded significant results:

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  1. Cohesive Brand Identity:

    • Tekton now boasts a unified and easily recognizable brand identity, reflective of its excellence in landscape craftsmanship.

  2. Marketing Efficiency:

    • Business cards and uniforms have optimized Tekton's word-of-mouth strategy, amplifying brand recall and engagement.

  3. Expanded Reach:

    • The digital flyer and email campaign successfully expanded Tekton's outreach, attracting partnerships and new clients for their specialized metal contract work.

  4. Centralized Online Hub:

    • The website now serves as a dynamic central hub, providing clients with an immersive and informative experience, effectively showcasing Tekton's 15 years of excellence.

Conclusion

This case study epitomizes how strategic digital initiatives can not only elevate brand identity but also strategically position a company for sustained growth and industry leadership. Tekton is now not just a landscape company; it's a digital triumph, ready to captivate a broader audience and redefine excellence in the contracting realm. This success story stands as a testament to the transformative power of purposeful digital marketing strategies. If you're seeking a partner to revolutionize your brand's digital landscape, consider our proven expertise and innovative approach. Tekton's journey is just one example of the excellence we can bring to your business.

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