TIMELINE

January 2024

(1 Month)

TOOLS

SERVICES

Social Media

Video Editing

Content Creation

Content Strategy

Graphic Design

SEO

Brand Strategy

Copy Writing

Summary

Brian partnered with Total Aviation Staffing to rapidly build an aviation-enthusiast Instagram presence from scratch to support urgent hiring initiatives. This case study examines Brian’s effective 30-day launch strategy and results.

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The Problem

With immediate openings across hundreds of jobs, Total Aviation Staffing lacked candidate visibility and an existing talent pipeline to meet aggressive hiring goals. With little social media presence, it required an experienced digital marketing partner to build awareness and drive recruiting.

The Solution

Brian launched Total Aviation Staffing's all-new Instagram account (@aviators.usa) for aviation lovers highlighting job opportunities. Brian strategically built the channel's content, short form videos, aesthetic and captions to organically attract and engage possible candidates, while converting interest into website traffic to accelerate recruiting efforts.

Results

Instagram Growth:

From 0 followers to 3,710
18 pieces of content
628K in organic reach
851K impressions
60k+ likes
2.5k+ comments

Engagement & Traffic

64.8K content interactions
67.15% engagement rate
5,455 profile visits
119 website Visits

Conclusion

In just 30 days, Brian delivered tremendous growth on Total Aviation Staffing's new Instagram account - establishing an engaged audience and visibility to candidates. This significant early traction highlights Brian’s specialized expertise igniting results for social recruiting campaigns.